date:Sep 11, 2012
markets, Indonesia, South Africa, China and Ukraine, account for 4% of revenues, but are said to have growth potential which can be leveraged through Krafts presence in other snack categories.
Scale markets are developed markets such as the UK, Australia, France Canada and Germany. These markets already represent 42% of revenues, but gains can be made in the premium segment, said Puri .
Innovation: Bubbly and bite size
Mondelez also plans to make chocolate headway through innovation.
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