date:Oct 25, 2019
KP Snacks is investing 2 million in its Butterkist brand with a marketing push targeting the double digit growth in home snacking.
The campaign will utilise a TV advert as well as out of home opportunities running throughout October and November aimed at attracting old and new customer.
In particular, KP Snacks is keen to position Butterkist as a go-to treat during the final quarter of the year a core period for Big Night In occasions.
45% of consumers say snacks are a must-have for an eveni