date:Sep 10, 2012
and Africa account for about 12% of developing markets revenues today. These countries have attractive demographics and are largely untapped in many of our categories. We forecast revenues from these markets to also grow mid- to high-teens.
The third priority for the company will be what it terms scale markets. These include Mexico, Japan, Australia, and key countries in Central Europe.
These countries represent more than a quarter of our developing market revenue today. These are large, more