date:Sep 10, 2012
at contribution to increase over time. Around 37% of revenue comes from Western Europe and 19% from North America.
It will be the developing markets, however, that Mondelez says it expects to see the bulk of growth.
Developing markets will be a significant growth engine on both the top and the bottom lines.
Rosenfeld added that Mondelez has identified three cluster markets that will form its growth strategy.
The priority for the company will be the BRIC markets, which represent around a thir