date:Aug 14, 2019
ensory delivery, storytelling and novelty are providing ways for brands to engage with more adventurous and enjoyment-seeking consumers. Innova Market Insights conducted a 2018 survey that found that seven in ten US consumers love to discover new flavors, with similar numbers of respondents reported in China and the UK.
In the West, we see a rise in interest for Peruvian, Filipino, North African and Middle Eastern dishes. The combinations of herbs and spices specific to regional cuisines give