date:Jul 15, 2019
e rapid onset of meat production-related climate change. This is adjunctly influencing NPD in companies seeking to green-up their portfolio.
Innova Market Insights data shows that meat substitutes accounted for 11 percent of new meat product launches (meat, poultry and meat substitutes) reported in Europe in 2018, up from 9 percent in 2013. The global picture shows stronger growth, with 14 percent of meat launches in 2018 being meat alternatives, compared to 6 percent in 2013.
Ahimi, Ocean Hug