date:May 17, 2012
The firm has set its sights on the high demand Spanish yogurt market through the launch of the frozen yogurt concept Yolado which has been specifically processed to be stored with refrigerated yogurts before purchase, and only frozen at home before consumption.
According to Danone, Yolado is the first yogurt in the world to be specifically developed for this purpose.
The product, which was launched in Barcelona by the France-based firm earlier this month and hit shelves this week, is the p