date:May 17, 2012
longside brand innovation and international development. We are also building momentum across several markets in our international business.
Glancey said CCs business model of brand investment and focus on local markets had proved a successful strategy in the current climate of economic hardship.
We invested in the global growth of cider with the acquisition of the Hornsbys brand in the US [in November 2011] and with the contracting of new distribution agreements in key markets for our core