date:Aug 31, 2012
for wine, but were increasingly open to PET formats that mirror this style, as well as bag-in-box drinks, the report stated.
Bag-in-box wine was associated with informal occasions and large gatherings, the Wine Intelligence analysts explained, where sharing and value for money were seen as important.
This packaging choice was skewed towards men aged 45-54 with a higher involvement in wine, who drink it regularly, almost every day.
Perhaps surprisingly, 39% of regular wine drinkers (11.3m) sa