date:Aug 31, 2012
han once a month) did so 37.3 times per year.
Wine drinkers who bought a Tetra Pak on a regular basis (2% overall) tended to be more experimental and enjoyed trying new wine styles on a regular basis, the report authors said.
Light in the Tetra Pak tunnel?
And holding out a chink of light for Tetra Pak as regards demographics to target, it noted that potential consumers could perhaps be younger, below 35, and more driven by cost.
Overall, UK consumers still favoured traditional glass bottles