date:Aug 31, 2012
cartons as very unappealing or unappealing, and overall cartons were deemed not suitable for preserving wine when stored, 20% were neutral and only 10% saw the Tetra Pak as an appealing or very appealing package.
On average, Tetra Pak buyers bought wine in this package 9.6 times per year, comparable to small format glass (9.4); a lower bag-in-box number (6.9) reflected higher volumes sold.
Consumers buying 750ml glass bottles (73% of total wine buyers frequently bought this format, i.e. more t