date:Aug 31, 2012
e drinkers had bought bag-in-box wine, but only 13% (3.8m) had bought the drink in a Tetra Pak.
Consumers saw the Tetra Pak as easy to carry and environmentally friendly, with a typical following among consumers aged 45-54 and a slight female consumer skew, the report said.
Sophistication lacking?
But the authors added that Tetra Pak cartons were not perceived as good for ageing wine, and showed a lack of sophistication, while hosts would not be proud to serve wine in cartons to guests.
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