date:Aug 31, 2012
olour of the pickles has also been made brighter while maintaining the preferred levels of pungency. Mustard oil has been used to enhance the taste of the pickles.
The product development team conducted interactions with the consumers of the region before initiating work to understand their needs, with the ultimate objective of bridging the gap between their expectations in terms of product attributes in comparison with what is offered by other pickle brands.
Multiple rounds of consumer evalua