date:Aug 31, 2012
s Cadbury with 70 per cent and Nestle around 25 per cent have been instrumental in building up the chocolate market in India with huge investments in product development, advertising and brand building. Here, the chocolate industry has plethora of opportunities. The entry into this market requires a large capital investment for branding and production facilities. Also, facing the major international players with established history and success is difficult.
Another feature that works for this s