date:Nov 15, 2018
ing down and companies and brands are greening up their portfolios to attract mainstream consumers who want to add more plant-based options to their diets. For the mainstream consumer, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, rather than adopting an all-or-nothing way of eating.
Indeed, 2018 has seen a flurry of plant-based activity and the number of vegans and vegetarians is snowballing. Many more people, particularly among the younger