date:Aug 30, 2012
Commenting on the launch, Mayank Shah, group product manager, Parle Products, said, The confectionery market in India has seen tremendous growth in the last couple of years. With Londonderry, we are aiming to reach out to the kids and teenagers, offering them an international quality lacto candy at an affordable price. In the past, other candies from Parle's basket have been loved, and I am sure Londonderry will be no exception.
Commenting on the marketing perspective, Amit Thakur, product man