date:Aug 29, 2012
omers in Morrisons trading heartlands, said Black and Shirley.
Distracted management
Implementing the Fresh Formats plan may also have distracted Morrison's management at a time whenaggressive new trading tactics were starting to particularly impact the market,they added.
Continued pressure on shoppers spending is also affecting all retailers.At a time when Morrison is arguably moving up the value chain, there is the most extensive evidence for some time that trading down is a feature of the