date:Aug 29, 2012
d Black and Shirley. They suggested the retailers plans to ensure 48 updated Fresh Format stores would be trading by the end of July were likely to have negatively impacted Morrison's sales due to store disruption.
They feared 'Fresh Formats maybefalling between two stools.They maydisenfranchising core value based customers with a higher category fresh food offer that has, as yet, failed to entice more affluent ones.
Asda and Aldi could have benefited most from the transfer of value based cust