date:Aug 29, 2012
Morrisons has been particularly adversely impacted by the successful acquisition and subsequent conversion by Asda of Netto stores,said Black and Shirley.
A considerable number of these acquired stores are located in localities in Morrison's northern England heartland. As such, their increased competitiveness under the Asda banner represented a negative share shift for Morrison over the other major players.
But Morrison may be through the worst with respect to this particular challenge, they a