date:Oct 18, 2018
its hypermarkets and supermarkets.
Source: retailanalysis.igd.com
Portugal: Continente launches 300 new private label products in 2018
Portuguese supermarket and hypermarket chain Continente has launched 300 new SKUs under its various private label brands in 2018. According to Pedro Bruno, Commercial Director for Private Label of Sonae MC, of the 4,000 SKUs sold under its private label brands, more than 60% are produced in Portugal. The remaining 40% are sourced from more than 20 different mark