date:May 17, 2012
Around 30% consumers each have attributed most of their consumption to these two trends for the overall consumption, followed by personal space and time, changing age structures among others, according to the report, 'Consumer Trends in the Ice Cream Market in China, 2011'.
The segment-wise trend analysis showed that quality seeking remained the leading trend in artisanal ice cream, while fun and enjoyment and changing lifestages have influenced more in the impulse and take-home ice cream segm