date:Sep 19, 2018
Recently, the grocery industry has seen a large increase in consumer preferences for fresh and healthy foods. Shoppers are gravitating to the perimeter of grocery stores, where they can find a variety of fresh offerings, including produce, fresh meats, seafood and more. This ultimately results in a plateau in sales for brands located in center of store.
With fresh products outperforming other categories, brands are in search of original and unique strategies to compete in the center of the supe