date:Aug 27, 2012
say the potential for growth is huge. As most of these chains are not aggressive on the marketing front as their focus is to keep prices low, analysts say leveraging the unorganized channel could help companies counter the low-cost model that brands like PepsiCo's Lehar Foods operate on.
Most of these domestic chains have the advantage of being priced lower than their foreign counterparts. Both Haldiram's and Bikano are working on developing low-priced packs to ensure wider access.
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