date:Aug 27, 2012
These were the Sphinxian riddles that plagued the mind of Campbell's Soup President and CEO Denise Morrison when she stepped up to the plate with her giant soup spoon a year ago. Bent on redefining Campbell's U.S. soup strategy, she and her soup-minded team began looking outside of the iconic red and white can.
Her mind, like many of ours, went to food trucks for inspiration. The younger generation of Americans all seem to enjoy these weird mobile restaurants, so she sent her flying monkeys out