date:Aug 25, 2012
Soupman, the US-based soup company, plans to launch the soup brand 'The Original SoupMan' in shelf stable eco-friendly carton soups at Fresh Market stores in September 2012.
The Fresh Market, based in Greensboro, North Carolina, operates 115 stores in 21 states in the US.
The company noted that SoupMan's new shelf-stable carton soups enable The Original SoupMan soups to be in the main soup aisle, where most of the annual soup purchases occur.
Soupman CEO Arnold Casale said the Fresh Market has