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Vestcom expands in-store marketing program with addition of USDA data
date:Aug 24, 2012
Vestcom's healthyAisles Fresh Perimeter nutrition program links retailers' fresh items to the appropriate USDA nutrition data and scores those items for positive attributes.
Based on FDA guidelines -- the program uses nutritional information to help shoppers choose food consistent with USDA dietary guidelines. The program currently supports 27 retail clients and nearly 6,000 stores with customized content, the company said.
Vestcom healthyAisles vice president Anissa Buckley said the fresh foods

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