date:Aug 23, 2012
The UK confectionery firm has re-packaged its popcorn snack following the introduction of new flavours and pack formats. The new branding set to be phased into market by the end of the month.
The move marks part of the companys tactic to re-ignite the product as a leader in the bursting popcorn category.
The UKs popcorn market is estimated to be worth more than 50m (63.36m) and according to insight firm IRI has witnessed a 17% year on year (YoY) growth.
Butterkist currently holds the lions