date:Mar 16, 2018
ased on promotion in the prior 12-months.
Nielsen said pork was noticeably cheaper than lamb in three quarters of the year, leading the meat to be seen as an attractive option for those wanting to save money.
Nielsen further reported that Australian consumers continue to respond well to promotional activity on lamb, presenting an opportunity for lamb to increase its sales in the next 12-months.
Lamb's Australia Day campaign creates major waves and sales each year, so finding other