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Consumer perception of frozen food is improving
date:Nov 29, 2017
e, Italy is registering the highest sales of EUR 675 million, followed by UK with EUR 618 million and Germany with EUR 605 million. These top 3 consumers account for 75% of the total market in 2015, a figure which reaches 90% if counting France as well.

The main factors driving this growth are the search for convenience and lower prices from the consumers side. Producers are putting more emphasis on healthy and more convenient alternatives. Innovations such as microwaveable packaging is a clear

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