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Emotions hit fever pitch as PepsiCo draws fire for Michael Jordan Gatorade advert
date:May 16, 2012
The PHIA which focuses on public health law advocacy launched a blistering attack on PepsiCo (in a blog post linked to letter sent to the FTC), accusing the beverage giant ofunfairly and deceptivelytargeting teens with its current Win from Within Gatorade television advert and website.


The PHIA has written to the US Federal Trade Commission (FTC), asking it to investigate the campaign, noting that Gatorades North American president, Sarah Robb OHagan said the brand was aiming to raise awaren

03/05 09:42