date:May 16, 2012
ever,an entire overhaul would be the wrong thing to doanyway, he noted, as with any big changes there is thedanger of disrupting the shopping pattern of brand-loyal consumers.
Shoppers grab cereal quickly, they take what is familiar to them, what they see out of the corner of their eye and if there is a big change made, you risk losing that consumer,he added.
Lee Linthicum, head of food research at Euromonitor, agreed that changes are unlikely to be significant but suggested it was due to Ke