date:Aug 18, 2012
hey couldtake this research as indicating some features of design [and then] gather their own product specific data on which to base design decisions.
Choice of design features will also depend on where the brand owner wants to position the product in the marketplace whether the design is meant to stand out or fit in with other leading brands, he added.
It was noted more research is needed, especially as the study focused solely on UK participants, and there is little relevant research furthe