date:Aug 18, 2012
graphics, as well as upwards orientated graphics, and upward and rounded graphics were the highest rated combination in terms of purchase likelihood.
Westerman said it is still unclear why consumers favour rounded shapes and a left-side alignment, but that some researchers have argued preferences arise from the way in which we perceive facial expressions, such as downward-oriented, angular shapes being seen as threatening.
One [other] possible post hoc explanation for this - which doesn't rel