date:Aug 17, 2012
the investment had been made, but an earlier report suggests that Pretzel MMs are performing strongly.
MMs Pretzel was the top selling new confection in 2011, according to Symphony IRI 2011 New Product Pacesetters report released in April this year.
Pretzel MMs notched up $58.4m in first year sales after the product was launched in the latter part of 2010, making it the fifth bestselling new food and beverage product in 2011.