date:Aug 17, 2012
said.
Ripe early morning opportunities
Hong identified opportunities in localised products in terms of flavour but also the ready-to-eat (RTE) segment in light of the economic boom with consumers leading an increasingly hectic lifestyle.
It is becoming quite difficult for consumers to prepare breakfast at home, he said, and thus opportunities for RTE breakfast products have arisen.
Mintel data suggests that 21% or 1 in 5 urban Chinese consumers eat at fast food outlets between 4am and 11am.