date:Aug 17, 2012
der on autopilot and based on routine,he said.
Local items are sought after, with porridge a popular choice, he added.
James Roy, senior analyst at China Market Research (CMR) previously told this publication that Chinese consumers havevery entrenched views and habitswhen it comes to the morning meal.
The choice tends to be hot meals, such as porridge or eggs, Roy detailed.
Cereals for example wont float
In May this year Chinas Bright Food snapped up iconic cereal brand Weetabix for US$1.95