date:Aug 17, 2012
While international brand presence across Chinas food sector is strong, breakfast choices remain dominated by local foods due to the familiarity of tastes, according to Heng Hong, senior research analyst at research firm Mintel.
Breakfast is the part of the day when the preference for local flavours is more pronounced, Hong told FoodNavigator-Asia.
In the morning, people want a sure bet and something that they know that they will enjoy. It is the one time, where consumers are more likely to or