date:Aug 15, 2012
suggests that there may be an opportunity for brands to appeal to consumers who prioritise both taste and health.
Mintel research revealed that 34% of adults who eat crisps, nuts and salty snacks claim to always try to buy healthy options. 55% of those surveyed believed that healthier options are tastier.
Curtis confirmed that snack manufacturers had made big efforts to cut salt and use more sustainable ingredients. Manufacturers have reduced the amount of salt in standard crisps by 48% betwee