date:May 25, 2016
alf of fresh ground coffee sales by 2020, suggesting that some consumers may choose to leapfrog or skip the standard format and directly trade up to pods.
In the wider consumer market, this is not uncommon. For example, Chinese consumers migrated to mobile phones despite very limited availability of land lines. So, Nestl is planning to launch new products to meet local Chinese consumers' needs, such as chocolate milk tea.
Paul Bulcke, CEO of Nestl Group, said the company is targeting long