date:May 25, 2016
rinking coffee.
The expanded consumer base is now an attractive platform for brand owners, although 'the journey of nurturing coffee drinking' is still an ongoing challenge, said Lee.
In terms of channel development, food service sales of RTD coffee are still limited as consumers are habituated to drinking tea and other beverages. RTD coffee is not the most suitable complementary beverage for Chinese taste buds, he said.
However, Euromonitor International's hot drinks database shows that s