date:May 24, 2016
road - fruit juice. The Yoga brand was created in 1946.
Advertisement is the soul of commerce
Maurizio Gardini recalled how Yoga was one of the first brands to invest in advertisement since the 1950s and to appear in TV commercials with Walter Chiari as a testimonial in the 1960s.
The fact that advertisement was the soul of commerce for Yoga is evident thanks to the exhibition showcasing the various posters used by the brand over the years.
Value in a bottle
70 years since its creation, the s