date:May 24, 2016
nts, While terms such as authenticity and craftsmanship are losing traction, the trajectories of sophistication, moderation, perceived exotic credentials, accessibility and restrained yet grounded aspirational attributes remain the key driving forces fuelling pockets of buoyancy. He continues saying, Premium English gin, Irish and Japanese whiskey, dark and non-alcoholic beer are the flagbearers of growth and it is no coincidence that those also happen to be the segments gaining further momentum