date:Aug 14, 2012
Rebello Wines research found young drinkers want variety, but are also overwhelmingly more likely to buy a product if its locally made and hand-crafted.
Its survey found 85% of respondents (of which 70% were between the ages of 20 and 35) were more likely to buy local products.
96% of respondents were more likely to purchase a product if it was made with real, local fruit rather than concentrates and flavours, which they perceived as being healthier and would pay more for.
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