date:May 20, 2016
uring in just under 4 percent of global soft drinks launches in the 12 months to the end of March 2016, rising to 8 percent in the United States. Stevia has maintained a relatively high profile, however, and is now being used by some leading players and brands, most notably Coca-Cola for Coca-Cola Life and Pepsi with Pepsi True, both in the mid-calorie carbonates market.
It is being more widely used in other soft drinks subcategories, however, with juice and juice drinks accounting for the high