date:May 20, 2016
ntent influences the purchasing decision of soft drinks for 57 percent of U.S. consumers. For the United Kingdom, where a sugar tax will come into force in 2018, the figure is 60 percent. For Mexico, where a sugar tax is already in place, 57 percent of respondents said that sugar content influences their purchasing decision of soft drinks.
More than 16 percent of global soft drinks launches recorded by Innova Market Insights in the 12 months to the end of March 2016 used either a no added sugar