date:May 18, 2016
ducers that adopt wildlife-friendly practices by purchasing eco-label products.
There is great potential in marketing palm-based products as wildlife-friendly, especially by utilizing charismatic species which may appeal to your target audience. The success of the label would depend on verifying its claims of being wildlife-friendly, and building brand loyalty by communicating these claims to consumers.
Kalyana Sundram, Ph.D, is currently deputy CEO and director, Science Environment, Malaysian