date:May 18, 2016
t would require major changes in rebranding the label. RSPO has its own issues, particularly related to the smallholders and the huge cost of certification.
Product-Specific Eco-Labels
The alternative approach is to create a product-specific eco-label. Many companies already have adopted this marketing strategy by collaborating with an Environmental Non-Governmental Organization (ENGO) as part of their corporate social responsibility programs. Consumers get indirectly involved in conservation ef