date:May 18, 2016
und that consumers are willing to pay a premium price for alternatives that are said to have less environmental impact. Images of adult tigers and their cubs further influenced decision to purchase. Having a clear mission of marketing products as either supportive, persuasive or protective, and using flagship species, may make customers more willing to pay a premium price for your products.
Certifications and Standards to Gain Consumer Trust
As stated in his JOPEH paper, the burgeoning number of