date:May 10, 2016
rs into the wine category?'
McPherson said that the launch could benefit it retail partners in several ways.
He said: A big part of Blossom Hill is taste and a key element of what we will be doing is a really big tasting program. The second part is that you look at who the target audience are and social media will play a key role. The brand in the UK has got a very large social media presence and that will be a key platform for us, communicating the brand proposition and what the brand is arou