date:May 03, 2016
as crossed $1 billion and continues to grow at an astonishing 25% CAGR.
The Brazilian coconut water industry can be used as a way of anticipating the type of response one could expect in a country where unprocessed coconut water is already abundantly available across the country. In 2003, at the start of Brazil's packaged coconut water journey, the consumption of coconut water made up only 21% of its 100% juice market. By 2010, that number had grown to 67%. Today Brazil is the largest consumer